(Posted on behalf of Sony India)
After the resounding success of the first season of Project Resound, Sony India in collaboration with Sony Music, has given an interesting twist to bring back the Second Season of Project Resound. The new season brings together some of India’s most popular and critically acclaimed artists, including Nucleya & Benny Dayal, Karsh Kale, Midival Punditz & Kutle Khan and Pentagram. These artists have come together to create four exceptional tracks presented in visually enthralling music videos with a message to Upgrade Your Ears with Sony Headphones. The second season of Project Resound officially kicks off with the premiere of the first music video on 07th July on www.sony.co.in/upgradeyourears.
Titles of the four music videos along with the names of the respective bands are as follows:
7th July 2014: Tamil Fever (Nucleya & Benny Dayal): It is an amalgamation of South Indian Street Music and explosive and energetic bass music. Featuring one of India’s most popular contemporary singers, Benny Dayal & composed by India’s newest and favorite DJ/producer – Nucleya, the song is a global dance track.
14th July 2014: We All Fall (Karsh Kale): Composed by Karsh Kale, a legend in his space, the song is a soulful collaboration wherein traditional sounds of India are fused seamlessly with contemporary electronica to make it more appealing to today’s audience. ‘We all fall’ is truly a reinterpretation of the traditional thumri with a modern day music twist.
21st July 2014: Twilight (Midival Punditz & Kutle Khan): An emotive yet expressive meeting place between Indian classical music and contemporary electronic music, the song is a club banger featuring the voice of the desert – Kutle Khan, set to the beats conjured by India’s original electronic music producers – Midival Punditz.
28th July 2014: Don’t have to lie (Pentagram): A beast in its own right, the song by the Indian rock band is true to Pentagram’s music spirit, featuring the rock band’s signature electro rock appeal with a hint of grunge.
Season 2 of Project Resound showcases the journey of the artists to experience pure music and their attempt to spread the message of “upgrading your ears” to better quality of sound, via better quality headphones. As artists record their music on high tech and extremely sensitive equipment that captures even the finest nuances of sound and the most subtle of notes, it is not possible to enjoy and experience them on average quality headphones. Hence, the endeavor by Sony and the artists is to encourage people to upgrade to better quality Sony headphones that allow for the most personal experience for the listener with the artist/s and their original music composition, the way it was meant to be listened and enjoyed.
Commenting on the launch of Project Resound Season 02, Mr. Kenichiro Hibi, Managing Director, Sony India said, “Music is the common thread that unites souls all across the globe. Sony as a brand has always endeavored to create products that delight our customers’ senses and help them experience music in the purest form. Continuing on the legacy of Project Resound’s first season, we are striving to showcase to all the music lovers what an upgraded sound experience means with our high quality Headphones. Through this campaign we have brought together four of India’s front running independent music artists to not only create music that stirs your soul but also convey the message of ‘Upgrade your ears’, motivating them to experience the rush of pure sound with our latest headphones like the Sony MDR-ZX750BN, MDR-XB920, MDR-10RNC, XB-400 and MDR-10RBT”
Project Resound Season 02 has returned with the objective of promoting and propagating the many facets of purity of sound. Sony India along with Sony Music’s expertise in Project Resound Season 02, will showcase the exceptional journey of these artists, who have created four distinct songs, each different in its flavor and expression with a common mission to ‘Upgrade Your Ears’.
The complete journey of all the artists and their music videos can be streamed exclusively on www.sony.co.in/upgradeyourears and can also be followed through #ProjectResound on Social Platforms.
The visually engaging microsite also serves as a platform for music lovers to learn more about Sony’s products that help them explore purity of sound.
About Project Resound
Last year witnessed the launch of the first season of Sony India’s Project Resound with a one of its kind “jugalbandi” between two of India’s singing superstars, Kailash Kher and Shreya Ghoshal. As part of the campaign, the singing sensations came together for a web concert and spread the message of “upgrade your ears”. The web concert received a tremendous response from music aficionados receiving over 1.5 lakhs views from 70 countries.
About Sony India Pvt. Ltd.
Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.